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Rocky Finseth


Southern Nevada

Cell: (702) 785-8026

Jenny Reese​​​​

Vice President

Northern Nevada

Cell: (775) 762-2966

Joe Brezny

Director of Political Operations

Southern Nevada

Cell: (702) 526-8178

Ashley Cruz

Assistant to the President

Southern Nevada

Cell: (702) 861-8242

​Contact Us:

Southern Nevada

6360 S Rainbow Blvd

Las Vegas, NV 89118

(702) 785-8026

Northern Nevada

226 California Ave

Reno, NV 89509

(775) 762-2966

Connor Cain

Vice President

Southern Nevada

Cell: (702) 994-8131

Isabelle Beaumont-Frenette

Director of Communications and Public Advocacy

Southern Nevada

Cell: (702) ​743-5804

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Heather Lunsford

Director of

Government Affairs

Northern Nevada

Cell: (775) 842-5786​​

Joe Locatelli

Director of

Government Affairs

Southern Nevada

Cell: (702) 569-2704

Jim Nadeau
Director of Government Affairs
Northern Nevada

Cell: (775) 336-7521

Samantha Sato

Administrative Assistant

Southern Nevada

Cell: (702) 994-8304

Peyton Barsel


Southern Nevada


Rocky Finseth is the President and CEO of the Carrara Group, dba Carrara Nevada, a government affairs and lobbying firm in Nevada. In existence for over two decades, the company provides lobbying expertise at a state and local level for all of its clients. With over 75 years of combined lobbying experience, Carrara Nevada has offices across the state – Las Vegas, Reno and Carson City. The company is privileged to provide legislative and regulatory lobbying activities for a broad range of clientele including the Nevada REALTORS® and its five local associations, the Henderson Chamber of Commerce, the Hospital Corporation of America, Altria, Bank of America, the Nevada Bankers Association, the City of Sparks, the Pharmaceutical Manufacturers of America (PhRMA), Amgen, GlaxoSmithKline, Greenwich Biopharmaceuticals, Mallinckrodt Pharmaceuticals, the Las Vegas Global Economic Alliance, the Comprehensive Cancer Centers of Nevada, the US Oncology Network, AIG, Assurant, Airbnb, RALI Nevada, the Nevada Land Title Association and Touro University. With the company’s diverse portfolio of clients, Rocky and his talented team are involved with many of the key decisions that get determined in Carson City, and at local governments across the state. 


In his time in Nevada, Rocky has grown the firm from a small boutique lobbying firm into one of the premiere firms in Carson City. His relationships with elected officials on both sides of the aisle provide our clients with access to key decisionmakers, and his strong advocacy for all of the firm’s clients sets he and his team apart from many of his colleagues. His strong grasp of the importance of developing strategic positions on our clients’ behalf is what sets the firm apart from our competitors.


Rocky has over 20 years of experience developing public policy at a federal, state and local level of government. Prior to moving to Nevada, Rocky began his professional career in government in Hawaii where he served as the Chief of Staff to Mufi Hannemann, the first Chairman of the Honolulu City Council of Polynesian ancestry, and served in various capacities to the first Governor of Hawaiian ancestry, John Waihee. 


Rocky also spent some time in our nation’s capital serving the State of Hawaii as the assistant director for the Governor of Hawaii in Washington, D.C. During that tenure, Rocky guided the state’s federal legislative agenda, working in conjunction with the state’s congressional delegation as well as working on international trade policy for the state as the Governor’s lead counsel in Washington on the North American Free Trade Agreement and the United States Trade Representative’s Office. He also worked on health care issues for the state during the Clinton Administration’s effort to pass health care reform.


Rocky holds a degree in Political Science from Lewis and Clark College in Portland, Oregon.  


Rocky has lived in Las Vegas for over 19 years with his wife Debbie.

6360 S Rainbow Blvd ♦ Las Vegas, NV 89118 ♦ (702) 785-8026

226 California Ave ♦ Reno, NV 89509 ♦ (775) 762-2966

304 W Fifth St ♦ Carson City, NV 89703 ♦ (702) 785-8026